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Today's customers want to access personalized information and services and enjoy a consistent user experience as they switch between the different devices they own and the environments they use daily. Given the proliferation of smartphones, tablets, netbooks, social networks and other websites, it is not surprising that many companies are extending their business beyond the corporate website in the context of their daily operations. This document presents the top ten considerations that companies should be aware of when planning to implement an Extended Channel Strategy.
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