Download now Free registration required
A lot goes into managing customer relationships across the full lifecycle - strategies, technologies, processes, people, measurement... But above all, it's still about the customer's experience at every touch point. From marketing to sales to service, it's vital to service them in the way they want. It's about optimizing interaction to enhance the entire customer lifecycle. The payoff for companies that pay attention to interaction management: higher customer retention, lower costs, increased revenue and a competitive advantage.
- Format: PDF
- Size: 67 KB