Business Intelligence

Top U.K. Companies Miss Opportunities In Face-to-Face Contact

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Executive Summary

When you can meet your customers face to face, you can gain tremendous marketing advantages. You protect your brand image at its most vulnerable point. Your service levels can be delivered consistently. You can gather additional customer intelligence and validate the relevance of remote communications. Contact permission can be obtained from customers and prospects, and market research questions asked. And most importantly, you can help your staff talk more relevantly with customers; the problems and costs of staff churn and training are reduced; and the chance of immediate sales closure is improved.

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