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Successfully expanding and supporting a geographically dispersed business requires big-picture vision, real-world analysis, pragmatic planning, and a relentless focus on execution. It also requires buckets of patience, especially when it comes to servicing and supporting your customers. If they are considering or have already purchased your product, they expect total support. If you fail to support them, you fail. It's that simple.
When expanding your business, you must develop a total support solution to meet customer expectations and to do business on their terms. Your solution must be relevant and valuable to them, and differentiated from your competitors. A smart solution should provide you the capability of providing customers a single point of contact support model to locate and leverage the available experts with the right skills at the right time.
What many business leaders fail to understand is that a total support solution isn't just a necessary adjunct to the business; it can also be a growth driver - if you employ the right solution.
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