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The market - both consumers and the business community receive a large number of emails together with direct mail letters/catalogs - all focused on convincing them that another vendor can serve them better - offering faster service, a larger spectrum of products/services or more attractive pricing and more. Today's savvy competitor is out there communicating with your customer. Whether he/she elects to listen and buy depends entirely on how effective you are in convincing them to stay with you.
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