Security

Towards Enforceable Data-Driven Privacy Policies

Date Added: May 2011
Format: PDF

A defining characteristic of current web applications is that they are personalized according to the interests and preferences of individual users; popular examples are Google News and Amazon.com. While this paradigm shift is generally viewed as positive by both users and content providers, it introduces privacy concerns, as the data needed to drive this functionality is often considered private. Web applications have responded by giving users the chance to deny explicit disclosure of personal information, as well as minimizing the invasiveness of the information they require.