Toy Maker Gains Better Decision Making, for a Lower TCO, with a Microsoft BI Solution.

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Executive Summary

Radio Flyer, one of the oldest and most prestigious names in children's toys, didn't want to play around when it came to applying business intelligence (BI) to understanding current and future sales trends. So it rejected Oracle and SAP Business Objects solutions in favour of a Microsoft solution that enables better decision making, requires less IT staff time for reporting, and has a lower total cost of ownership (TCO) than other options.

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