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Sales is a people business and generally speaking people have not changed much through the years when it comes to self-interest or decisions so the fundamentals of selling are as valid today as they have been for much of the past. The basic components of effective selling are "Self-interest" and "Decisions". Lucky for us traditional sales training provides us with long standing sales practices that have been calibrated against these two (2) components and proven effective through the years by countless numbers of people engaged in professional selling. When viewed through these perceptual filters (self-interest and decisions) professional selling often becomes much easier to understand.
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