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It's no secret that Big Data is more than a passing fad, and whether or not companies can manage the streaming data effectively will determine the winners and pioneers in the space. Relying on traditional data warehousing methods and tools isn't the key to solving the "Big" dilemmas posed by the influx of data. As the cases with NCR, AGCO and Ditch Witch reveal, optimizing on connections of patterns within knowing - much less presenting - the entirety of available products. Ability to sell is compromised.
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