Business Intelligence

Transforming CRM: 10 Tactics for Improving Revenue and ROI Now

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Executive Summary

Until people have intelligent marketing automation with actionable triggers to qualify leads and detect movement towards a buying decision, the CRM system is a very fancy database. In today's fast-paced marketplace where buyers are now more in control than ever, communications must support the buying process to improve top- and bottom-line performance. The right marketing automation solution is the key to success. Marketing automation should be a hands-on decision and a hands-off process. Sales and marketing work together to define the triggers: that's the hands-on portion of the process. To truly make the CRM system actionable, automated campaigns need to be deployed: that's the hands-off portion of the process.

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