Data Management

Transforming Customer Experience: The Convergence of Social, Mobile and Business Process Management

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Executive Summary

To stay ahead in today's rapidly changing business environment, organizations need agile business processes that allow them to adapt quickly to evolving markets, customer needs, policies, regulations, and business models. This whitepaper discusses the convergence of a trio of technologies and business practices - social computing, mobile computing and business process management (BPM) - and highlights how it's opening up interesting avenues for business.

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