Business Intelligence

Transforming IT with 5th Generation IBM Enterprise x Architecture

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Executive Summary

As a leader in marketing services and technology, Acxiom supports successful marketing campaigns worldwide. IT issues and increasing costs prompted Acxiom to expand its cloud computing environment. By implementing the IBM System x3850 X5 Enterprise System with Intel®Xeon®processor 7500 series, Acxiom was able to achieve five times the application performance at 15 times less cost and enable a 35:1 virtualization ratio and a reduction in overall power consumption by more than a megawatt. This white paper will give you a comprehensive understanding of the IT transformation Acxiom experienced with the help of IBM eX5 and how your organization can do the same.

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