Data Management

Transforming Retail Customer Shopping Experiences Using Mobile Devices, Open Architectures, and Operational Business Intelligence

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Executive Summary

The past 2 decades have witnessed the rapid and widespread adoption of three transformational technologies which are profoundly changing how one works and live: the Internet and internetworked devices, mobile technologies, and advanced data analytics. But despite their ubiquity, none of these technologies has had a significant impact on the in-store retail shopping experience. Aside from the products they sell, the inside of a Target, WalMart or Best Buy store is much the same today as it was in the early '90's. In fact, since the introduction of UPC scanning and computer-generated product signs and shelf tags, there has been almost no significant change to the customer-facing technologies in most retail stores.

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