Transforming Your Product/Service Portfolio To Seize Market Opportunities

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Executive Summary

Nowadays' global telecommunications operators and service providers are still trying to use existing product offerings to create new revenue streams and address declining profits. Success will depend on companies' abilities to transform their product/service organizations from an "Old-world" product identification and development approach to an application development environment. The next step will require a focus creating both the infrastructure and the organization to support new world products and services that will increase revenues and profits.

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