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White business leaders are evaluated as more likely to succeed and as more effective than racial minority leaders, suggesting that there might be a White standard to which minorities are compared. In order to organize and make sense of the world, people develop cognitive categories. From these categories, prototypes emerge as typical examples or standards. For instance, an animal with wings that can fly may be called a bird. However, by nature, these prototypes are schematics that cannot account for all variations within a category.
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