Business Intelligence

Transparent Marketing: How To Earn The Trust Of A Skeptical Consumer

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Executive Summary

As we race into the new millennium, the rules are changing; people are changing. The "Old school" methods of selling products are growing stagnant. Social Scientists call this new era The Age of Postmodernity. And the Postmodern Consumer will not tolerate multiple "Closes," self promotion, or invasive mail. He doesn't even like "Suits and ties." Technology has empowered this new generation with far more options than in times past. Marketers are often held hostage by a single click. And whether the weapon of choice is a mouse or remote, we have but seconds to initiate a relationship. There has to be a more effective way to communicate. Transparent Marketing offers a discreet new philosophy based on a collection of historic values.

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