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This white paper is intended to educate IT and print production managers in service bureaus about the TransPromo opportunity that is emerging worldwide. A Business-to-Business (B2B) and Business-to-Consumer (B2C) direct marketing strategy, TransPromo (transactional + promotional) combines personalized messages and offers with statements, invoices, policy notifications and other forms of recurring communications to help one: Increase ROI, Improve customer retention and loyalty and drive revenue.
- Format: PDF
- Size: 852.12 KB