Business Intelligence

Transpromo Takes Off For B2B Communications

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Executive Summary

Few businesses choose to communicate by mail alone, recognizing that today's client or customer appreciates the convenience of choice. However, there has been no mass replacement of mailed communications with digital, with many recipients preferring a hard-copy record of transactions. Indeed, there are certain documents that businesses are duty-bound to send as mail. Now, businesses are getting wise to extracting maximum value from each and every mailed communication. But this B2B survey-base also sees value for B2B communication in a technique that is driving added value from existing documents at a time when every communication cost is minutely scrutinized.

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