Project Management

Trendsetters In The Networked World? Look To Consumers In The Emerging Economies

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Executive Summary

There was a time when new telecommunications services, consumer electronics developments and media content were invariably tested in developed nations and then eventually made their way to the developing world. That time is rapidly coming to an end. The Accenture study, "Telecommunications Competitive Future Research: A Consumer Perspective," surveyed a number of sophisticated early adopters of technology devices and networked services in major economies around the world (a group termed "Tech-forwards"). Because the survey sample included not only the United States, Europe and Japan but also Brazil, China and India, the data analysis uncovered several interesting insights about tech-forward consumers in developing nations compared with their counterparts in the industrialized world.

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