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There's nothing wrong with having "Hope" in tough times, but clearly "hope" is not a business strategy, a fact that's become very evident in recent history, given these tough economic times. Nationwide, company owners who've casually relied upon "Hope" as a viable way to manage or turn around business have suffered serious professional consequences. Some have faced cutbacks in terms of services, products, and staff; others have closed their doors for good. Fortunately, there is still "Hope" for countless other leaders who are looking for a simple but a powerful way to measure the health of their business.
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