Big Data

Trying To Be "The Next Big Thing" Will Usually End In Failure

Date Added: Apr 2010
Format: HTML

Businesses succeed when they produce something special, something different than what can already be found out there. Google succeeded because they were able to offer great internet searching for free, and their secret was tying targeted advertising to those search results. If you're in the search business and you're striving to be "the next Google" by figuring out new ways to bundle search results and ads, you're wasting your time. Yahoo is figuring this out the hard way.