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Channel sales, when powered by customer relationship management (CRM) applications, are good ways to ensure you are targeting the proper channels for your product. CRM provides essential information about current and potential customers to business owners. Having this information can drive channel sales up because you are able to direct sales to the consumers who want, need, or desire your product. CRM drives channel sales in today's marketplace by making it easier to get your product to the people who want to purchase it.
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