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One of the most powerful, yet underutilized tools, in marketing is tracking. You can set targets and goals without an ultimate or at least short term destination in mind. If you are going to start tracking what matters you have to, well, know what matters. You need to have some picture of where you want your business to go in the next year, three years, five years. You must be able to see, quite clearly, what it's like to run your business in the future. Before you can set action steps and tactics, you must have the vision and the strategy that will make it real nailed.
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