Turning Crisis Into Opportunity
For multinational businesses in Asia, the economic recession was an earth-shattering event. Trade volumes declined. Exchange rates fluctuated. Competition dramatically increased. In a matter of months, firms were forced to make sweeping changes to their staff, marketing strategies, business practices and more. Today, the outlook in Asia has shifted. In a post-recession world, many executives see opportunities that Asia-based businesses are particularly well-positioned to capitalize on. Academics and business leaders discussed best practices for approaching these opportunities at the March 19-20 Kellogg Impact Series event in Hong Kong. The conference was the third in a five-part global series on business, innovation, leadership and society.