Business Intelligence Investigate

Turning Product Development into Competitive Advantage

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Executive Summary

Smarter products. You hear them mentioned in trade journals, in boardrooms and in the press releases of your competitors. What are smarter products? How do you make them? And how do you make them better and faster than your competition? The purpose of this paper is to explore smarter products and discover some best practices that businesses can employ to build smarter products and drive innovative technologies

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