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With small cells that leverage both cellular and Wi-Fi technologies, Mobile Network Operators (MNOs) can deliver focused capacity and coverage, offload data from macro networks, and offer innovative new services. But deploying the right combination of small cells technologies and services is crucial for service uptake and Return On Investment (ROI). This paper outlines a small cell economic simulation process that gives MNO s the insight needed to identify which combination of small cells technologies, applications, and services in which locations offers the greatest potential to generate new revenues.
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