Social Enterprise

Twitter: 3 Things That Are Not So Hot

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Executive Summary

Like many shiny new technologies, Twitter hit the radar screen of small businesses in the past year with hyped-up expectations, much experimentation, some wins and some disappointments. Marketers looking for innovative ways to reach out to customers, prospects and the public started singing Twitter's praises. Others expressed a high degree of curiosity toward Twitter. But like any new tool, there's good and there's bad.

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