Social Enterprise

Twitter & The Consumer-Marketer Dynamic

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Executive Summary

It's hard to imagine a world without Twitter - the micro blogging platform that has transcended global culture to change the way people share information and connect with others online. Four years after its founding, Twitter has more than 100 million users1 that log a collective 65 million tweets each day. Beyond that, the site records 190 million site visitors per month - indicating that a large volume of people are reading content on Twitter, even if they aren't participating in the conversations themselves.

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