Social Enterprise

Twitter Tips From Bank Of America: Stay Connected With Companies And Friends

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Executive Summary

It's hot and just getting hotter: these days, everyone seems to be using Twitter, the free social real-time messaging utility. Twitter is also becoming a popular way for consumers to reach out to their favorite companies and brands for information and assistance. Like Facebook, Twitter is a community platform that you can join by creating a personal account online. Twitter is often called a micro-blog because it helps people stay connected through the exchange of tiny text blurbs that are no more than 140 characters.

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