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We feel satisfied when we get something that we need or want because our desires are fulfilled. We know that a customer can be anyone who receives something they perceive to be of value, a product or a service, from an individual or organization. Customers are both internal and external to the organization, each with his or her needs, wants and desires. Customer service standards are on the rise. When customers deal with you, they compare you to anyone else from whom they've received (great) service, not just someone from the same industry.
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