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There is a growing consensus that business should bear a greater responsibility towards the environment and pay closer attention to the "externalities" that its activities create. Nongovernmental organizations, customers, governments and investors have all begun to scrutinize the activities of business more carefully and demand a more responsible and sustainable approach. In response, the business community has implemented corporate social responsibility programmes with the aim of improving its social and environmental behavior and portraying itself as a more responsible member of society.
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