Business Intelligence Investigate

Understanding Customer Choice: Getting The Product Right

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Executive Summary

Creating products that deliver real value to customers is difficult. Understanding how customers actually chose products in the market place is a proven approach to identifying value that has been used with great success in many industries. The Road Warrior Group's experience in applying this methodology to high-tech markets can to help you get the answers that you need to create winning products. Successful new product introductions are critical to the survival of any technology company. Marketing and engineering teams developing new products face critical implementation choices.

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