Business Intelligence

Understanding Data Mining

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Executive Summary

The effectiveness of the buying decisions is governed by how well one understands the problems, the assets and the objectives. Data mining, or "DM," can help one make sense of the available information. Data mining refers to a variety of applications, tools and processes that almost always involve knowledge creation and/or extraction. But today's technology landscape is immense and overcrowded with a mix of products, vendors and challenges. To truly understand the data and data mining itself, the best place to start is with business intelligence.

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