Understanding Decisions and Strategy in the Development of Business Design for E-Business: An Evaluation Framework Approach

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The development of a business modeling approach is helping researchers and practitioners organize their thoughts about different business models and e-Business options. This paper draws upon how organizations make decision and the knowledge of Business models for e-Business together with traditional strategy theory to provide a simple integrating framework for the evaluation and assessment of business models. The framework allows for the simultaneous reflection of both top-down and bottom-up perspectives. That is, an entrepreneurial view based on the identification of a market need or business opportunity triggering the search for appropriate delivery mechanisms and a technical view which builds up from an internal review of business process and ICT resources and capabilities which could suggest electronically-based business options.