E-Commerce

Understanding Farmers Information Communication Strategies for Managing Climate Risks in Rural Semi-Arid Areas, Tanzania

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Executive Summary

Crop production risk caused by climate variability cannot be managed in the absence of climate information. Despite the use of various communication strategies by rural communities in Tanzania, access and use of agricultural information is inadequate to cope with challenges in crop production. This study aims at assessing farmers information needs, examine communication strategies used and hence recommend information and knowledge sharing strategies for improved decision making. In addition, the study examined how modern ICT used together with tradition methods can reduce risks and improve crop productivity of small-holder farmers. A cross-sectional research design and simple random sampling techniques were used for the study. Interviews using structured questionnaires and focus group discussion were conducted to collect primary data from farmers and extension workers.

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