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This paper reviews the existing literature on relationships between innovativeness and organization structure and culture, technical process approach, and encourages employees to find the meaning and purpose in their work, and to link their individual efforts to those of the entire company. This paper further argues that certain organizational cultural attributes contribute to the shaping of future courses of action, the core of team building, achieving change, and understanding the goals and strategies of the business. Also, points out how knowledge management and organization culture can direct day-to-day behavior, support structural and process changes, and create the climate required for successful implementation of innovation strategy.
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