Date Added: Jul 2009
The recent hype and online buzz around the release of Facebook vanity URLs has highlighted the importance of claiming usernames on social sites. Yet, the reality is that most people outside the web/tech bubble don't fully grasp the importance of vanity URLs and social site usernames. Use this post as a starting point for understanding the vanity URL phenomena, and as a catalyst for thinking about online branding for your small business. If you can reinforce your company, product, or service using vanity URLs, and publish great content, then you'll be way ahead of the curve.