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The purpose of this paper is: To introduce a new technology called Augmented Reality (AR). To inform you about the possibilities this technology offers in the publishing and printing domain. To introduce the metaio software Unifeye Print which uses Augmented Reality. Based on this software platform Unifeye Print is an application especially developed for the print market. Books and other printed media are facing increasing competition from the digital world and they feel that classical printing needs a boost. More and more people are using computers at home to consume digital media; therefore they strive to augment print media by combining them with the computer.
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