Date Added: Jan 2011
As Pay Per Click (PPC) costs rise, businesses search for new ways to save money yet still attract visitors to their landing pages. They need a strategy for not only channeling traffic to their websites but also winning customer loyalty and repeat visits. Too often PPC advertising companies focus only on increasing traffic. Growing website traffic is important, but the real goal of any Internet marketing strategy should be increasing sales. Traffic alone will not make the website successful.