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Executive Summary

There are new methods of marketing. The new methods aren't about shiny new ads, bigger mail pieces and paying someone thousands of dollars to optimize your website either! The new marketing is about being different, the new marketing is about focusing on your ideal customer and increasing your value. Isn't it about time you took your company out of the Yellow Pages and quit throwing away money on things that don't work. Use the New Marketing and New Media now and be different than everyone else.

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