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Understanding your customers and skillfully responding to them is a question of emotional and social intelligence, not how many different closing tactics you've memorized or methods you have on hand to overcome objections. According to Goleman, humans are wired to connect, neurologically speaking. That means you already have the mental agility to naturally soar to the top of your sales class. To perform at your highest level and enhance how you sell, you must continue to develop your emotional and social intelligence.
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