Use Of Analytics In SEO
Google Analytics is a tool that can be very helpful to web developers and site owners in the Search Engine Optimization (SEO) process. Adding a simple Java Script code to each web page, Analytics shows how traffic finds a web site, how visitors navigated through it, and how you can improve the visitor experience. This in turn is aimed at enhancing your website's return on investment, by increasing conversions, and thus making more sales. A search engine marketing firm must understand the pros and cons of Analytics before implementing this tool from Google.