Project Management

Use product development for competitive advantage

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Executive Summary

Remember when MP3 players just played music? Today, consumers want players that can host music, stream video, support messaging and offer games. These smart products, driven by innovative technologies, revolutionise mundane tasks and daily activities. Consumers have come to expect them, and like old MP3s players without enough power, they quickly discard the functionally obsolete.

How do you make these products, and how do you make them better than your competitor's version? The key to creation is placing more importance on software development, and this white paper explores best practices to help drive this technology.

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