Mobility

User Acceptance of Location-Based Services

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Executive Summary

Location-Based Services (LBS) exploit the known location of a user to provide services dependent on their geographic context and personalized needs. The development and arrival of broadband mobile data networks supported with mobile terminals equipped with new location technologies like GPS have finally created opportunities for implementation of LBS applications. But, from the other side, collecting location information data in general raises privacy concerns. This paper presents results from two surveys of LBS acceptance in Croatia. The first survey was administered on 181 students, and the second extended survey involved pattern of 180 Croatian citizens. The authors developed questionnaire which consists of descriptions of 15 different applications with scale which measures perceptions and attitudes of users towards these applications.

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