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Identity management is traditionally seen from the service providers' point of view, meaning that it is an activity undertaken by the service provider to manage service user identities. Traditional identity management systems are designed to be cost effective and scalable primarily for the service providers, but not necessarily for the users, which often results in poor usability. Users are, for example, often required to memorise multiple passwords for accessing different services. This represents a minor inconvenience if users only access a few online services. However, with the rapid increase in the uptake of online services, the traditional approach to identity management is already having serious negative effects on the user experience.
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