Business Intelligence

User-Generated Advertising: Five Reasons To Jump Start Your Crowdsourced Ad Campaign

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Executive Summary

With the advent of social media websites such as Facebook, Youtube, Twitter and Yelp, consumers took on truly interactive role. They created dialogs and began sharing information about themselves and opinions on every topic. They valued what others had to say, especially on products and services, because they viewed their friends' opinions as more objective and authentic.

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