Business Intelligence

User Search Personalization in Semantic Web Mining

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Executive Summary

Web personalization is the process of customizing a Web site to the needs of specific users, taking advantage of the knowledge acquired from the analysis of the user's navigational behaviour (usage data) in correlation with other information collected in the Web context, namely, structure, content and user profile data. Due to the explosive growth of the Web, the domain of Web personalization has gained great momentum both in the research and commercial areas. To provide personalized support in on-line course resources system, a semantic web-based personalized learning service is proposed to enhance the learner's learning efficiency.

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