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As depicted in Moneyball, Major League Baseball captures every move made by every player during every game. It then crunches this information to determine a player's and team's weaknesses, strengths and performance in given play situations. Based on this "Predicted performance," coaches determine who their starters should be against a particular team and even how much players should be paid. In order to be competitive in the 21st century, companies have recognized the need to use the information they have been assembling over the years and put it to better practice than merely populating a database.
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