Business Intelligence

Using CRM To Help You Sell

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Executive Summary

Drawing upon literatures on strategic alliances, teams, and diversity, the authors propose that strategic alliance team diversity warrants further examination. They suggest that strategic alliance team coordination moderates the relationship between strategic alliance team diversity and effectiveness. Specifically, they hypothesize that coordination strengthens the negative relationship between observable diversity characteristics of nationality and gender and team effectiveness. They also argue that coordination strengthens the positive relationship between nonobservable diversity characteristic of functional background and team effectiveness. Results partially support the hypotheses.

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