IT Policies

Using Customer Insights to Drive Revenue and Loyalty: Business Intelligence for the Media and Entertainment Industry

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Executive Summary

There's been a dramatic evolution in Media and Entertainment (M&E) consumption over the past two decades. Where once it could only tune into a few television or radio stations, visit the local cinema or music store, or open one of a relative handful of newspapers or magazines for entertainment, sports and news, today choices are virtually limitless. Wherever it is, whenever it wants, it can be connected to the media and entertainment content it desires. The world is open to all; many worlds, in fact.

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